How to Create a Swipe File (Everything You Need to Know)
How to Create a Swipe File (Everything You Need to Know) Brian Kurtz once wrote, “you can’t beat a swipe file for deep perception and concept.” It’s little surprise then why writers, bloggers, copywriters, students, and creatives from all fields use swipe documents to first-class-tune their writing talents and brainstorm clean thoughts. But what’s a swipe record besides? How can it improve your writing? And how on earth do you create one? Let’s dive in and find out… What is a Swipe File? A swipe document is a collection of writing examples — e-mail subject strains, landing pages, sales pages, banner ads, breathtaking weblog or social media posts, headlines, and so forth. — that can be used to inspire your writing and improve your abilities. The idea of the swipe record originated within the copywriting world. Back within the day, true copywriters amassed clippings with marketing techniques like sales letters, headlines, and print ads that had worked p...