How to Increase Organic Traffic With Technical SEO.

Organic traffic is a vital source of top-of-the-funnel leads for many businesses. It can support your growth strategy and is more cost-effective than paid search engine ads.

To boost your organic traffic, start by identifying relevant keywords with tools like Semrush and Ahrefs. Then, create content that targets these keywords.

Crawlability

Crawlability is a key factor in determining how well your website ranks on search engine results pages. If Google’s bots can’t crawl your site, they won’t know whether your content is relevant to a search. This is why it’s essential to optimize your site for crawlability.

To improve your website’s crawlability, ensure that your website is easy to navigate and has relevant internal links. This will help Google bots understand your content and how it relates to other pages on your site. It also helps to keep your site structure clean, and avoid pages that are nested too deep.

Another important factor is page speed. Slow-loading pages can significantly impact user experience and SEO rankings. To reduce load times, use a cache plugin, optimize images, and minimize HTTP requests. Also, consider using AMP to increase the speed of your mobile website.

Lastly, you can also enhance your organic traffic by optimizing your Google Business Profile. This free tool allows you to add your business address, contact information, and other important details to your website, allowing potential customers to find you in searches.

Although technical SEO is not as visible as the marketing side of digital marketing, it is just as important to your online success. A comprehensive technical SEO strategy will boost your organic reach, and lead to more targeted and qualified visitors. By implementing these strategies, you can drive more organic traffic to your site and grow your business.

Structured data

Structured data is a standardized way of communicating important information about a page to search engine crawlers. It helps search engines better understand the content of a page and can result in a higher visibility in SERPs. It also makes it easier for users to match up the results from organic searches with the relevant pages of a website.

While structured data can significantly boost SEO performance, it is not a magic bullet and should be used in conjunction with other SEO techniques. These include keyword research and optimization, and ensuring that your site is mobile-friendly. It is also necessary to optimize your website for speed, as slow-loading websites will negatively impact both user experience and SEO rankings.

To improve the visibility of your content, consider sharing it in relevant communities on social media platforms. This will help to drive traffic and increase engagement. In addition, ensuring that your posts are targeted to specific queries will enhance the chances of being featured in rich snippets.

Using tools such as AnswerThePublic and SEMrush can help you identify common queries that relate to your business, and then create material that provides clear, comprehensive answers. This will position your website as a valuable resource and improve the likelihood of being featured in a rich snippet.

Internal linking

One of the most effective ways to increase organic traffic is by optimizing internal links. This is a simple but often overlooked SEO tactic that can significantly improve site navigation, define site structure and hierarchy, and distribute page authority between pages. It also helps search engines understand content relationships.

When implementing an internal linking strategy, it's important to choose the right anchor text and to use a mix of keyword-rich and non-keyword-rich links. It's also important to avoid over-linking, as this can reduce user experience and negatively impact ranking performance. In general, follow links are preferred over nofollow links, as they pass more SEO value to destination pages.

Adding new internal links to authoritative pages can help boost their rankings. This is especially true for pages with few backlinks, as they can benefit from the additional authority of a link from a more authoritative page. This strategy can also be used to push the rankings of underperforming pages higher in SERPs.

However, optimizing internal links can be challenging when you have a large website. For example, handpicking the best internal links can be time-consuming, especially if you manage a blog that features many articles on the same topic. This is where internal linking automation tools come into play.

When using an automated internal linking tool, it's essential to select the most relevant and accurate keywords. This will ensure that your internal links are pointing to relevant pages, and will make it easier for users to find what they're looking for. It's also important to test your internal links to make sure that they are generating the desired results. A well-designed test will measure the effects on both source and destination pages, so that you can assess the net effect with confidence.

Cache plugins

A fast-loading website is one of the most important factors in SEO, resulting in higher rankings and more traffic. A cache plugin can help you achieve this by reducing your site’s loading times, which will increase user experience and boost organic search engine optimization.

When a visitor clicks on a page, the browser checks the cache to see if the data has already been saved. If it has, the webpage will load much faster because the request to the server will be reduced. In addition to lowering page loading time, caching also reduces the strain on your server. This is especially helpful during traffic spikes.

There are several cache plugins available for WordPress, but choosing the best one depends on your specific needs. Some plugins offer a variety of features, while others are more straightforward to use and require no programming knowledge. Some even include a built-in performance test that can measure your site’s performance.

A cache plugin can also reduce your hosting costs by minimizing the number of requests to the server. It can even help you prevent server crashes if your website has frequent traffic spikes. Some of the most popular plugins include WP Rocket, W3 Total Cache, and Swift Performance.

When choosing a cache plugin, you should take into account the amount of resources the plugin uses, its ability to perform on different devices, and its ease of setup and configuration. You should also make sure that it is compatible with your website and is up-to-date. In addition, you should regularly purge your cache to avoid any errors. You can do this using tools like GTmetrix and Pingdom. Additionally, you should check the website’s performance before and after installing a cache plugin to ensure that it is working correctly.

HTTPS

Organic traffic is an essential part of growing your business, and you can boost it by implementing SEO techniques. These include optimizing your website for search engines, creating a content marketing strategy, and implementing the right technical SEO practices. Organic traffic is also a cost-effective way to grow your website, as it eliminates the need for paid advertising. Moreover, it supports sustainable growth and can enhance your brand’s credibility.

In addition to enhancing your site’s visibility, organic traffic can help you build your audience and nurture leads. By analyzing your site’s traffic data and visitor patterns, you can identify your target market and develop a marketing strategy that aligns with their needs.

One of the most important things you can do to increase organic traffic is to optimize your title tag and meta description. These are the first impression that searchers have of your listing, and they can be the reason they click or don’t. Make sure your title tag is short and descriptive, and integrates your core keyword at the beginning. Your meta description should explain why your listing is relevant to their query and encourage them to visit your website.

Another way to increase organic traffic is to create FAQ pages and glossaries that answer common questions. This will improve user experience and help you rank for more keywords. It’s also a good idea to use schema markup to add context and rich snippets to your page. You can find free tools like Google Rich Result Test or Schema Markup Validator to help you create this code.

Finally, cross-posting your blog posts on social media is an excellent way to drive organic traffic to your website. This method can be effective if it’s used in conjunction with other tactics, such as optimizing your Google Business Profile and using social media management software to manage multiple accounts.